Banksy | TESCO VALUE TOMATO SOUP CANS
2017
Offset lithograph
84 x 59 cm/ 33 x 23 in
✔ Limited edition
✔ Plate signed lower right
✔ In its original tube from POW (Pictures On Walls)
✔ Comes with receipt from POW
✔ Comes with gallery COA
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This print was originally for sale on POW’s website (Pictures On Walls).
Banksy's series reimagines Andy Warhol's Soup Cans for today's disillusioned audience. By depicting a Tesco Value soup, he subtly mocks the corporations responsible for wealth inequality and critiques the consequences of the consumerism Warhol celebrated.
In his 2004 artwork "Tesco Value Soup Can," Banksy epitomises this notion. Referencing a key example of twentieth-century art, it mimics Andy Warhol’s famous Campbell’s Soup Can paintings. Warhol, in 1962, elevated an everyday, inexpensive product into a symbol of high art. Four decades later, Banksy took Warhol's concept and made it pertinent to contemporary society.
Using Tesco's budget-friendly version of soup, devoid of the stylish branding that defined Campbell’s, Banksy comments on the austerity of today's culture. By choosing Tesco's own-brand tomato soup with its basic packaging, in stark contrast to Campbell’s luxury design, Banksy shifts the icon of post-war affluence into a symbol of twenty-first-century frugality.
