1987
Screen Print
100 x 70cm/ 39,4 x 27,6 in
✔ Limited edition
✔ Printed signature
✔ Mint condition
FREE SHIPPING WORLDWIDE
In 1987, Lucky Strike commissioned Keith Haring to design a series of posters and advertisements. Staying true to his bold, recognizable style, Haring submitted 10 artworks for the campaign. While 9 were approved, the 10th design, which Haring described in his diary as featuring a smoking skeleton, was rejected by the brand's management, likely due to its provocative nature.
From the approved pieces, five were selected for production as limited-edition screen prints, showcasing Haring’s signature vibrant and energetic aesthetic. Additionally, three designs were released as posters, making them accessible to a wider audience.
The collaboration demonstrated Haring’s ability to seamlessly merge his unique artistic vision with commercial projects, creating works that were visually striking yet aligned with the brand’s goals. Despite the controversy surrounding the rejected design, this project highlighted the power of Haring’s iconic style to bridge the worlds of pop art and advertising.
1987
Screen Print
100 x 70cm/ 39,4 x 27,6 in
✔ Limited edition
✔ Printed signature
✔ Mint condition
FREE SHIPPING WORLDWIDE
In 1987, Lucky Strike commissioned Keith Haring to design a series of posters and advertisements. Staying true to his bold, recognizable style, Haring submitted 10 artworks for the campaign. While 9 were approved, the 10th design, which Haring described in his diary as featuring a smoking skeleton, was rejected by the brand's management, likely due to its provocative nature.
From the approved pieces, five were selected for production as limited-edition screen prints, showcasing Haring’s signature vibrant and energetic aesthetic. Additionally, three designs were released as posters, making them accessible to a wider audience.
The collaboration demonstrated Haring’s ability to seamlessly merge his unique artistic vision with commercial projects, creating works that were visually striking yet aligned with the brand’s goals. Despite the controversy surrounding the rejected design, this project highlighted the power of Haring’s iconic style to bridge the worlds of pop art and advertising.
